Experience

OGILVY PAKISTAN

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Director Strategy  2017-Present

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Previous

Head of planning / Jan 2016 – Dec 2016

Associate Planning Director / 2014 – 2015

Senior Planner / 2013- 2014

Manager Strategy / May 2012 – Dec 2012

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Key clients: Mondelez, Unilever (Sunsilk, Dove, Knorr), Nestle, Bill & Melinda Gates Foundation, Shan Foods)

 

JWT                                                                                                                                         

Account Manager & Strategy Planner  / 2011- 2012

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Key Clients : Shell, Friesland Campina (Engro Foods)

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RED COMMUNICATION ARTS (A Publicis Affiliate)

 

Account Manager:   /  2010 – 2011

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​Key client: Garnier (Loreal)

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Strategy Planner -     / 2008 –  2010

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Key clients: Sanofi, Loreal

 

 

 

SKILLS

 

• Application of Ogilvy proprietary tools (Big Ideal, Fusion, OS)

• Working knowledge of using Behavioral science tools (MINDSPACE, COM-B, Habit Loop) 42courses.com/BE, 42courses.com/ABS

• Digital strategy, social media community building, content, influencer strategy, digital ads etc.

• Public Speaking

 

 

EDUCATION

Institute of Business Management

MBA, Marketing